Manufacturers of dew-point transmitters, cooled mirror hygrometers, relative humidity sensors, process moisture analyzers, hydrocarbon dew-point analyzers, moisture in liquid analyzers and oxygen analyzers, Michell Instruments is an international leader in high-precision sensing.
We were asked to conduct a comprehensive and strategic review of the company’s marketing communications structure, to effect marketing projects such as e-newsletter campaigns and the development of a new HTML template that could carry a range of messages to be sent as part of a planned programme and to produce bespoke sales and marketing collateral that could be used to react quickly to a market or communications requirement.
Enquiries were carefully logged and we monitored the increase in click-through to the website. As a direct result of the first e-newsletter, £10,000 of new revenue was generated. This equated to a 500%+ ROI. Click-through to the website increased 6% and the database of prospects previously held was cleaned. Each subsequent e-newsletter has achieved in excess of 300% ROI.