Manufacturers of dew-point transmitters, cooled mirror hygrometers, relative humidity sensors, process moisture analyzers, hydrocarbon dew-point analyzers, moisture in liquid analyzers and oxygen analyzers, Michell Instruments is an international leader in high-precision sensing.

"We invited SHERE to run a workshop as a way of conducting an audit of our marketing communications. We found this a very worthwhile exercise and valued SHERE’s input and recommendations. Since then SHERE has been helping us put some new ideas into practice and the results are very positive. I would have no hesitation in recommending them to anyone wanting to conduct a similar review. We were very pleased with the results of the newsletters and somewhat surprisingly we are still getting responses – only today (4 weeks after the most recent e-newsletter was broadcast) a quotation request for three instruments from Malaysia, as a direct result of the e-newsletter!”

 

Chris Parker
Sales & Marketing Manager
Michell Instruments

Background

We were asked to conduct a comprehensive and strategic review of the company’s marketing communications structure, to effect marketing projects such as e-newsletter campaigns and the development of a new HTML template that could carry a range of messages to be sent as part of a planned programme and to produce bespoke sales and marketing collateral that could be used to react quickly to a market or communications requirement.

Initial Campaign Results

Enquiries were carefully logged and we monitored the increase in click-through to the website. As a direct result of the first e-newsletter, £10,000 of new revenue was generated. This equated to a 500%+ ROI.  Click-through to the website increased 6% and the database of prospects previously held was cleaned. Each subsequent e-newsletter has achieved in excess of 300% ROI.