Public Relations

We can work with you on project-by-project PR, or provide an on-going service.

PR aimed at positioning your company as an acknowledged leader, or to raise brand awareness, requires a long-term commitment. Occasional PR can achieve short term tactical objectives.

As well as gaining a profile for your Company or brand, PR will warm up the sales environment and influence customer perceptions. Third party endorsement through the publication of articles, case studies and news items will build credibility as a preferred supplier whilst conveying the depth of your capabilities and experience. Contract-related publicity helps to penetrate new markets and reinforce status in key sectors.

Start-up activities include:

• Establishing lines of communication with and your sales, marketing and technical personnel to generate a regular flow of information

• Identifing the issues to spearhead in the media

• Production of a 'forward features' schedule to guide activity

• Planning future activity, based around key points in your calendar

• Formalising contact with Editors and Journalists in your target media

Programme development and on-going activity requires:

• Production of a regular flow of high quality news releases, case studies, in-depth features on your capabilities in target industry sectors.

• Media training for your key spokespeople

• Detailed monitoring and evaluation

To receive our white paper: 'Writing for the Trade and Technical press', click here