Optimise Online - Top Tip No15

Steps ONE, TWO & THREE: Optimisation, Optimisation, Optimisation.

• Keyword Analysis (what are real people really searching for?)

• Competitive Analysis (what words and phrases are they using?)

• Content Enhancement (match your web site to the market – and beat the competition)

• Code Enhancement (get technical - for best results)

• Link Enhancement (relevant links in and out of your website are critical)

Steps FOUR – TEN: …but best done After Optimisation!

4) Pay-per-Click Advertising (PPC) – enables you to achieve top positions, for relevant keyword phrases, in the majority of the leading search engines.

5) Web Page and Directory Submission – the quickest and most cost effective means of gaining qualified incoming hits to your web site.

6) Trusted Feeds – designed primarily for catalogue sites or those with thousands of product pages and/or dynamic content.

7) Conversion Optimisation – ensures that your web site is not only getting more qualified traffic but also that it is converting at the best possible levels.

8) Contextual Marketing – enables marketers to present potential clients with advertisements relevant to the ‘context’ of the page they are looking at.

9) Affiliate Marketing – where a company places a banner or links on a number of web sites (affiliates) and in return pays the Affiliate for the traffic when visitors click through the Affiliate site.

10) Web Analytics – specialist statistic packages that measure web traffic available on multiple platforms to suit all requirements.

Whether your intention is for visitors to make an online purchase, download a brochure or to contact you, your web site must be designed to pull the visitor towards a positive action.

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