Operational

Project Management

A Senior Account Manager will be responsible for all project requirements, drawing on the full resources of the Agency in the fulfilment of work.

• Strategy is formulated and agreed before action, with terms of reference established, containing targets and objectives

• Estimates with a detailed breakdown of costs are agreed before work commences

• Where possible, brand awareness, customer perceptions and market position benchmarks are established. These can then be reviewed through periodic research that measures change so that Return On Investment can be calculated

• Systems are required to facilitate response tracking, through the sales cycle

• Contact Reports are produced after all meetings and key telephone communications to provide feedback on progress and maintain momentum

• A tracking system records work activity. Client / Agency meetings are held regularly to review and evolve the marketing programme

• Tried and tested systems and procedures are in place to ensure smooth and efficient project management

Quality Policy

We believe that you should know what we are doing on a day-to-day basis to ensure that we achieve consistently high quality in the creation and implementation of projects and campaigns.

• Quality of solution :-

  • Solutions must meet the original brief

  • Effectiveness in achieving your business objectives

• Quality of creativity :-

  • To exact corporate and design guidelines

  • Consistency with the best standards and accepted styles of the particular industry sector

• Quality of implementation :-

  • Delivery on time, within budget

  • Consistently accurate and high standard of finish