'Integrated Online Marketing' means everything working together for optimum effectiveness

Attract: drive traffic to your website. Engage: advanced online product and solutions marketing, communicating USP’s through compelling content. Convert: turn website enquiries into meetings and capture prospect data.

Your Website

The website of a business is the hub around which all marketing and promotion should revolve. It can also be a key lead source and a critical part of the sales process.

Our approach for website developments centre on search engine optimisation (SEO) and online marketing. This is because without this a website will only be passive.

SEO must be planned before the website build has begun. It has two parts:

Optimisation for the human visitor. The website must be as ‘friendly’ and easy to use as possible – providing the information the visitor wants quickly, ideally within a maximum of 3 clicks, and in a easy to understand and well written format.

Optimisation for the search engines. To ensure that you appear consistently high on the search engine results for relevant searches.

Online Promotion

Optimising your website in every way is vital, but your website must also be promoted online.

This is what we call; Integrated Online Marketing. We offer our specialists services to build web traffic and online awareness:

Website linking and listings out on the web – in relevant portals and directories.

Promotion through online PR and media management.

Pay-Per-Click and banner advertising.

Networking and bookmarking in the online business community.

Webinar and online video presentations.

Email marketing.

For further details of our Integrated Online Marketing services, please click here.
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'Shere Marketing Online LLP' is a specialist consultancy, and a division of Shere Marketing Ltd.

Managing Partner of the division is Sindy Foster.

SPECIALIST DIVISIONS:

B2B Marketing Ethical Communications Strategic Communications Integrated Online Marketing Healthcare