Michael Clarke

I am the Managing Partner of Shere Marketing Business Consulting LLP. I am a Cambridge mathematics graduate and professionally-qualified banker. Since 1995 I have focused on market and competitor analysis, strategy development, marketing and product management.  I work with clients to ensure that their marketing strategy and communications are underpinned by an effective, robust and implementable business strategy for maximising value and improving profit.

I am passionate about helping businesses maximise their value by better understanding the economics and dynamics of their markets, recognising their own strategic assets and competencies, and finding and occupying strong distinctive strategic positions.  Many businesses develop opportunistically or by copying competitors, and as a result they lack a clear focused strategy and do not target their resources on what really makes a difference.

3 things about me:

• Favourite movie: Not sure I have just one, but three I love are City Lights (Chaplin at his funniest and most touching), Charade (Grant and Hepburn on top form with a plot that keeps you guessing) and Heimat (Germany's traumatic journey through the 20th century portrayed as an epic succession of very human stories).
• Someone I admire: Uncontroversial I know, but I marvel at Nelson Mandela's patience, commitment to reconciliation and political achievements.
• Interests: Music! – I direct all the music in my local parish church, sing in a chamber choir, play various instruments and compose a bit when I get the chance.  Also: running to keep fit; watching all kinds of sport on TV; playing strategy board games with the family; and Arsenal FC…