Communicating effectively with the marketplace is what all successful businesses do well.

To keep ahead you need the right market communications strategy - plus
a planned programme of activity.

We first uncover all necessary background information using a proven review system:

  • Company profile
  • Structure of the business
  • Products, services and brands
  • Key objectives
  • Target audiences
  • Resources and capabilities
  • Strengths
  • Opportunities
  • Market challenges
  • Competition
  • Routes to market
  • Past and present market communications
  • The sales process

Following completion of the review we produce a Report that defines our recommendations and includes:

  • Background
  • Objectives
  • Market communications strategy and tactics
  • Implementation plan
  • Time scales
  • Budgets
  • Monitoring and evaluation process
  • Management and reporting procedure
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Where market perception information is not already available, we can conduct a customer and market survey.

Audience groups typically include:

  • Customers

  • Potential customers

  • Distributors

  • Media

We check:

  • Who they regard as your competitors

  • How do they compare in terms of:

  • Profile

  • Image

  • Quality and range of products and services

  • Price

  • Customer Service

  • Which products and services offered by you do they use

  • How do they purchase and from whom

  • What are the most important factors influencing purchase

  • What sources of information do they use to determine the factors above

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SPECIALIST DIVISIONS:

B2B Marketing Ethical Communications Strategic Communications Integrated Online Marketing Healthcare