The essence of B2B marketing: To continuously seek opportunities for new business and maintain close contact with customers. |
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This requires on-going information analysis, research, planning and implementation.
Above all, it needs management - by highly experienced professionals.
In an ideal world you would employ someone who can contribute - at Director level, assisting to develop strategy. To pro-actively manage business generation programmes, fulfill media relations, produce marketing materials and create new ways to get your business messages across.
SHERE Direct can do this for you.
On a time-varying basis you can retain one of our Senior Consultants to provide a 'managed-marketing' service. They will draw on the resources of the Agency and work alongside your team, adding the expertise and capabilities you need to maximise return-on-investment in your marketing and PR.
Your whole market communications programme will be integrated and co-ordinated.
You will have access to many years combined experience in B2B marketing, PR and communications production
More cost-effective than employing people in-house
You will not experience the disruption and damage to your sales and marketing effort that often follows when a key member of your team leaves
Continuous liaison with your staff - to ensure in-depth understanding of the issues
Tracking of competitor marketing activity
Strategic consultancy advice, to pro-actively evolve and add value to your marketing programme supporting business objectives
Processing calls and information relating to marketing opportunities
Co-ordination of suppliers in the marketing process
Ongoing evolution of your market communications
Monitoring, evaluation, analysis
Management, administration and reporting, including a monthly meeting for which the Agency will develop an Agenda and, thereafter, a Contact Report to detail action requirements