Integrated Online Marketing

Key to the success of your online presence is awareness of and interest in your website. Shere can of course assist with a wide range of online marketing activities specifically designed to drive qualified enquiries to your business.

Consultancy

• General consultancy & troubleshooting - if you need advice and pointers to help you in the right direction

• Reports - we can provide you with various reports to help you along the way

• Training - we can train you in search engine optimisation and pay-per-click techniques so that you can carry out the work in house

Optimisation

The optimisation process involves a number of stages for maximum effectiveness:

• Key phrase research - we will research appropriate key phrases visitors will use to find your website

• Title/Meta tags - we will write appropriate tags for your web pages that will reflect your content & key phrases

• Content - we will advise on key phrase rich content for your site, and write further page copy where appropriate.

• Reports - a benchmark and monthly, bi-monthly or quarterly report will show you exactly how your website is performing in the search engines

• Maintenance - checking the ranking of web pages and making changes to the content & optimisation where appropriate is often necessary for optimum results

• Link building - gaining relevant, quality incoming links to your website, plays a very important part of the search engine marketing process.

• Log file analysis - regularly checking the log files of your website gives a very good indication as to which key phrases visitors are using to find your website, where they are coming from, which pages they are viewing and can be used to measure the effectiveness of paid online campaigns.

Promotion

There are a multitude of ways to promote your online presence and drive qualified enquiries to your business.

• Pay-per-click advertising is a good way of kicking off your search engine marketing as it will enable you to see immediate results.

• Gaining high quality links to other websites and online reference points is vital and selective advertising can be inexpensive and effective.

• Online PR really helps to widen your exposue online and both the traditional media, plus social networking and participation in forums and discussion groups can be used.

• Email marketing should also be considered as it is a powerful means of proactively promoting your business to existing and new customers.

To receive our white paper: 'Online Marketing', click here