A leading global engineering, consulting and construction company specialising in infrastructure development in energy, water, telecommunications, management consulting and environmental markets.
Our first project was to provide all creative work for a UK and European advertising campaign for this client, then known as Binnie Black & Veatch. As a result of this project, SHERE was retained as the creative agency when the client underwent restructuring and needed to present a new brand identity and name to the market. SHERE were asked to develop the design and structural layout for the company’s European website and a range of other market communications.
Detailed analysis of the competitive position of the company and its brand lead to a first campaign focussed on creating a distinctive “European” identity. The second campaign had to encompass the US parent ‘Value Seal’ and set a series of graphics that could also be used across all other market communications. It also had to address the re-branding issues for sister company Paterson Candy. The project additionally required a creative approach that would introduce the new Holding Company B & V Europe.SHERE then undertook the design project to implement the look and style for the Black &Veatch brand in Europe. The process established a family of visual themes, effectively sub-brands, for each of the company’s Divisions. This involved templates for the new website, exhibition materials and a new Corporate Magazine.
The first advertising campaign proved highly successful in meeting the client’s objectives of presenting a unique identity and clearly positioning the company as different and distinct in the marketplace, whilst communicating key messages about the breadth of their capabilities.
Research demonstrated high value recognition amongst all key target areas, including existing and potential clients in the public and private sectors, industry commentators and advisors, regulators and legislators.