A subsidiary of ASSA ABLOY, a world-leading supplier of automated entrance systems and service for commercial, health care and residential applications.

"My association with SHERE dates back to 1992. As Marketing Manager for Besam Automatic Door Systems, I appointed SHERE to manage our media relations programme. SHERE also provided marketing consultancy, leading to a comprehensive programme of direct marketing aimed at architects and developers as well as key specifiers in our target market sectors including retail, commercial, healthcare and the public sector. To support this programme, SHERE created new marketing materials including an innovative specifier information catalogue and new creative concepts for advertising based on a testimonial style approach. I consider SHERE to be effective, offering good value whilst providing the necessary level of expertise and knowledge in the business to business environment. I have no hesitation in recommending SHERE to other companies wishing to use a specialist B2B marketing agency.”

Jonathan Nobbs, Marketing Manager

Background

The United Kingdom sales team needed a flow of of new business leads. An integrated campaign was conceived that would target architects, specifiers and building managers in the key vertical sectors, using a blend of PR and Direct Marketing.

PR

A long-term strategic programme to build the Besam brand in the UK and also deliver sales leads through placement of product stories in specific publications.

Direct Marketing

Market sector focused mailings with incentive schemes, plus product card programme by horizontal and vertical sectors.

Exhibitions

Exhibitions planning and support marketing pre and post shows, achieving an average 3x ROI over subsequent 12 month sales cycle periods.

Programme included re-branding and total makeover of presentation materials and stand including an interchangeable display for small regional shows and larger national events.

Results

An uplift of over 2000 sales enquiries in each year, leading to average 1.5x direct attributable ROI.