Corporate and Product branding

Corporate or Product brands are much more than a logo:

• The name, symbol or logo of a brand are what people associate to their experience and the value they place on the product or service

• A strapline can be used to capture the essence of the selling proposition. It can be used with the logo or separately

• A statement or series of statements must be used consistently to set out the positioning and benefits of the brand (the brand values)

• Unique and distinctive design style, used consistently on literature, the web, packaging and other marketing materials will reinforce recognition

• Formal guidelines for brand usage, including colour references, typefaces, measurements for position on pages are needed

• Tone of voice for all written communications should be distinctive and dynamic

• Identifiers for sub-brands or products must be logical and simple

Successful brands are perceived as having an advantage or benefit - to the purchaser - over other competitive products or services. Creating a strong brand is a complex and long-term process.

Our branding specialist will consult with you on the brand development and if required, our proven marketing review process SHERE Plan can be used to determine the most effective route forward.

Building brand equity is a long-term process involving a wide range of actions. For assistance in this area, please see our managed marketing service, SHERE Direct.

To find out more about branding, please ask for our free 'Are you Brand Aware' 10 minute test: click here.