CEOs and Entrepreneurs typically have multiple business, philanthropic and charitable interests, so understanding the breadth of business interests or achievements of an entrepreneur can be impenetrable. To achieve clarity of your unique ‘personal brand’ requires control of your profile and your images, particularly in the fast moving online world.
Social Media and increasing online interest in business leaders means that CEOs and entrepreneurs are increasingly visible and attract a lot of interest; social media in particular has enabled everyone to become a publisher. Therefore it is important to be aware of the information which is available in the public domain about your personal brand - both factual and inaccurate. Sometimes the information which is available just does not represent you as you would prefer to be represented.
Entrepreneurs are often well-known within their national industry or country of origin, but taking their business international requires a raised profile, especially if the country of origin has personal branding issues of its own. Providing an easily accessible summary of an entrepreneur’s achievements and interests eliminates some of the hurdles that they may encounter. Transparency in business interests (where possible) and clarity in identity is increasingly important when entrepreneurs from emerging markets enter the global landscape.
You should never underestimate the cost of poor reputation or inaccuracies. A positive reputation can establish credibility and trust with shareholders, media and customers. Most companies and organisations, shareholders and financial institutions will consider a CEO’s reputation before investing or going into business. The biography which is used may not contain the information which you would want to be considered. This is likely to be the case unless you take ownership of your profile.
Our CEO and Entrepreneur Branding service will enable you to take control of your personal brand, allowing you to promote your interests and manage your reputation.
Once you have taken control of your brand, you need a monitoring and listening strategy so that you can act upon new information in a timely manner.
Services for Entrepreneurs: