Attractiveness and competitive intensity of your business’s key markets
Market size, likely profitability and key trends
Your business’s strategic market positioning
Share; key competitors; sources of competitive advantage; price premium or discount and sustainability with reasons
Your business’s operating model
Processing efficiency; appropriateness of insourcing/outsourcing; procurement processes
Your business’s MI and reporting
Focus and effectiveness of management reports; effectiveness of review procedures
Recommendations and priorities for management focus

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