Shere Marketing Blog

EVERY INTERACTION WITH YOUR AUDIENCES IS AN OPPORTUNITY TO CONVEY YOUR BRAND PROPOSITION

Do your outgoing emails, invoices and general communications contain subtle selling messages?

Did you know that email messages related to purchase or request for information are excluded from the legal opt-out and opt-in requirements?

Based on a 2003 report by ‘MarketingSherpa’, transaction confirmations and account status emails are viewed most positively by customers, scoring 4.2 out of a possible 5.0.

Campaign statistics support these findings with average open rates of transactional email messages above 70% and click rates above 50% when the message includes a redeemable discount offer.

The most obvious use of transactional messages is to offer other, hopefully relevant, products to your customers.

Examples of transactional messages include...