Shere Marketing Blog

WILL THE BANKING CRISIS TEACH US ANYTHING?

Business will never be quite the same again, and a whole generation's attitude to wasteful consumption will be changed as a consequence.

Businesses drive consumption. And businesses are being forced to change what they produce. Just like the US auto industry, as one example, businesses are finding that they can only move forward if they change what they produce. Many companies must now comply with government criteria to qualify for bail-out money, or to win new work. Others are finding that they have to prove their sustainability credentials just to have a chance of qualifying for their next contract. This criteria, on which the choice of supplier is based, will increasingly be designed to mirror public opinion and therefore be grounded in sustainability.

This will change behaviour - not through choice, but to survive.

And it has only just begun...