Shere Marketing Blog

CAN'T MEASURE ROI?  YOU ARE NOT ALONE!

Recent research of B2B marketers found:

• Only 58% work from a marketing plan with predetermined, measurable goals.
• Only 22% measure ROI for most of their marketing communications and 8% confess to measuring none at all.
• 44% couldn't define "good" marketing ROI.
• Just 6% do before-and-after research.

ROI is difficult to measure. To do it you must have a ‘without fail’ accounting process and formal annual review on all marketing activity. Clear and agreed metrics are vital.

Benchmark these things to set realistic objectives and methods of tracking...