Shere Marketing Blog

IF YOU CAN'T MEASURE IT - YOU CAN'T MANAGE IT

1. Things that make your organisation better to do business with. These are the outcomes and benefits for your customers. To be able to measure here you need to be 100% clear about what customers really value (not necessarily what you believe they value). 

2. Transactional. Visible measures that are crucial to the running of your business i.e. cash flow, the time it takes to deliver or support what you do, staff turnover.

3. Measures that give your organisation stronger relationships, with staff, customers, the community and other stakeholders. These include the success of your organisational values or of environmental and community based initiatives.

Get the measurements right and you will experience the following...