Shere Marketing Blog

Technological advances have had a big impact on how stories are issued to the press, but people often fail to take advantage of the latest developments when it comes to creating their release and exploiting alternative methods to get it noticed. 

Here are 5 tips for sprucing up your press releases and leveraging some of what modern technology has to offer...

WHAT IS NEWS?

“Dog bites man” is not news……… “Man bites dog” is!

Press releases must always be newsworthy, so create material which is: New, Relevant to the audience, Surprising, Controversial, Amusing.

Good press releases answer Who?, What?, Why?, Where?, When?, How?
...but the most important question remains: So what?

Journalists expect to see the following elements in your press release...