Shere Marketing Blog

BUSINESS PRESENTATIONS NEED NOT BE BORING!

No matter how great your marketing and direct selling, if you are not involving your audience then your level of success will be less than it could be.

People are naturally less able to absorb (and therefore be influenced by) information when they are not required to participate in the learning process

Can you remember anything much from those boring lectures at school?

Research has shown that people retain, on average, 18% of what they hear, 32% of what they see, over 50% of what they see and hear, but over 75% of what they also interact with!

So to improve the effectiveness of your handouts at exhibitions and your presentations you need to...

HOW TO BUILD A TWITTER FOLLOWING

You could try following hundreds of thousands of Twitter users and hope some of those automatically follow back. You’d obviously want to delete the ones who don’t follow you back! But I doubt very much whether this group of followers will actually pay any attention to what you are tweeting?

If you have tried to use Twitter for business and have found establishing your existing Twitter presence an uphill struggle, or if you are thinking about how best to tackle your entry into using Twitter for business here are some thoughts...