SEO - Search Engine Optimisation

Improve the Performance of Your Website

Search engine optimisation (SEO) is a 3 step program. In order to achieve success, all three steps must be carried out efficiently. We provide a full SEO service based on industry best practice and search engine guidelines.

Step 1 - Keyword Research

Keyword research is one of the most important actions in search engine optimisation. This identifies the search terms and phrases which potential visitors have typed into a search engine to look for your company’s products or services.

Effective keyword research looks at the following indicators:

  • Relevancy – will a potential visitor using this search query term find what they are looking for on your website.
  • Demand – how many people have used this search term?
  • Competition – what is the competition for this search term?  Some SEO gains can be obtained by simply matching the search query to the keyword, however you must think if you can afford to compete for the most competitve keywords.

Targeting the wrong keywords in an SEO campaign will result in missing out on potential clients or customers. You need to have an understanding of who your competition is in the online space. Your competition is smaller than you might first think!

Step 2 - On-Page Search Engine Optimisation

Once keyword research has been done for every page of a website, it’s time to incorporate these keywords into the content on the page and the meta tags.

  • Page Title – is generally the first information a visitor will see in a search engine results page before they visit your website.
  • Meta Description – a well written description attracts visitors to your website and helps them choose your website over a competitors.
  • Keywords – this is a short list of keywords which relate to the website or web page. 
  • Header – H1 tags are sometimes substituted for Page Title so it is important to ensure this is also keyword rich.

  • URLs - having keyword rich URLs can be a good alternative to having the keyword in your domain.
  • Copy - ensuring copy is relevant as well as being keyword rich is an important part of SEO. Balancing your site for users and search engines is key.
  • Images/Alt tags/Videos - if it is on the page, you need to think about how to optimise it.

Step 3 - Off-Page Search Engine Optimisation

A website which only has on-page optimisation (however good) isn’t enough to achieve a high search ranking. Search engines rank sites well that are trusted and have authority. 

A good indicator of trust and authority is the number of inbound links that the site has. Link building, Social Media & Online PR, Blogging, Article Submissions, Social Bookmarking are ongoing campaigns which build brand visibility and improve inbound links over time.

The first step to achieving inbound links is to great create content which other people link to, or what you can link to and promote online. Types of content to create include articles, blog posts, videos, press releases, and digital magazines.

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To discuss our SEO services:  Click to request a call.

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